The Small Thing That Brought a New Visitor to Church This Week
Something simple happened at church this week that reminded me how powerful small things can be.
A woman visited for the first time, and when we asked how she found us, she said she had seen a clip from one of our sermons on social media.
That was it.
She said she liked that the teaching was practical and helpful, and it made her curious enough to come check out the church in person.
No big marketing plan.
No complicated strategy.
Just a short sermon clip.
And it reminded me of something pastors need to hear right now:
Your teaching is helping people long before they ever walk through your doors.
People are scrolling late at night looking for hope.
They’re watching videos while waiting in the school pickup line.
They’re trying to figure out marriage, parenting, stress, faith, and life.
Sometimes the thing that reaches them isn’t a full sermon.
It’s a 30-second moment that speaks directly to something they’re going through.
The truth is, most churches already have the content they need to reach people.
It’s happening every single Sunday.
We just don’t always take the extra step to put that content where people can actually see it.
For a long time, posting sermon clips felt complicated. You needed editing software, time, and technical skills most pastors simply don’t have.
But today there are tools that make this incredibly easy.
One of the simplest tools I’ve found is Opus Clips. It takes a long video, like a sermon, and automatically turns it into short clips that are perfect for social media.
Instead of spending hours editing video, you upload the sermon and let the tool find the best moments for you.
I’m also an affiliate for Opus Clips, which simply means if you use the link below I may earn a small commission, but I only recommend tools that I actually use and believe can genuinely help churches.
If you want to check it out, you can try it here:
But sermon clips aren’t the only type of content that helps churches connect with people online.
One of the posts that has been getting a surprising amount of traction on our church’s page lately is something incredibly simple:
Volunteer spotlights.
Each week we highlight someone who faithfully serves in the church. Maybe it’s someone in kids ministry, someone greeting at the door, or someone who quietly helps behind the scenes.
These posts do a few really powerful things.
They honor the people who make ministry happen.
They show the community that the church is made up of real people.
And they help outsiders see the heart of the church.
People love seeing the faces behind the ministry.
In fact, posts like this often get more engagement than announcements or event promotions.
That’s why I’m including a Volunteer Spotlight graphic you can use this week with your church.
Simply add a photo of the volunteer, write a short caption about how they serve, and share it on your church’s social media.
It’s simple. But it works.
Because people connect with people.
The challenge most pastors face isn’t understanding that social media matters.
The challenge is finding the time to consistently create content while also leading, preaching, counseling, and caring for a congregation.
That’s exactly why I created the Church Content Club.
Inside the membership, churches get ready-to-use content every month so you don’t have to stare at a blank screen wondering what to post.
Each month includes:
• editable Canva graphics
• sermon clip prompts and hooks
• engagement posts that spark conversation
• a simple posting calendar so you know exactly what to share
The goal isn’t to turn pastors into marketers.
The goal is simply to help churches stay consistent online so that when someone is searching for hope, encouragement, or a church to visit…
they can find you.
Because sometimes the post that brings someone through your doors is the one you almost didn’t make time to share.
You can learn more about the Church Content Club here: