Your Church Needs More Content, But You Don’t Need to Create It From Scratch

Let’s be honest.

Most churches are not posting enough.

And before anybody gets offended, I’m not saying that to be mean. I’m saying it because it’s true.

Your church may be doing amazing ministry. You may have powerful services, great volunteers, faithful people, and real life change happening every week.

But if nobody sees it, nobody knows.

And I know, I know.

You are busy.

You have sermons to write, people to visit, volunteers to text back, events to plan, emails to answer, graphics to make, and probably a toilet paper situation in the women’s bathroom that somehow also became your problem.

So when someone says, “You need to post more on social media,” it can feel like one more thing on a list that is already doing the absolute most.

But here is the good news:

You probably already have content.

You just are not using it.

Start with the sermon

Every single week, your church has content sitting right there in the sermon.

I need churches to stop treating the Sunday sermon like it only matters for one hour on Sunday morning.

That message can keep encouraging people all week long.

Inside one sermon, you probably have:

• a short encouragement
• a strong quote
• a funny moment
• a real-life application
• a teaching clip
• a reminder of who God is
• an invitation for someone to take a next step

That is content.

You do not need to stare at a blank screen wondering what to post.

You already preached it.
You already recorded it.
Now use it.

Sermon clips are one of the easiest places to start

If your church records sermons, start there.

Take the sermon and turn it into short clips for Facebook, Instagram, TikTok, or YouTube Shorts.

And no, this does not mean someone has to spend five hours editing video while questioning all their life choices.

There are tools that can help.

One tool I like is Opus Clips. You can upload your sermon video, and it helps pull out short clips you can use for social media.

Here’s my link: Opus Clips

And yes, just being honest, I do get a kickback if you use my link.

But I’m sharing it because it really can make this easier. It’s something I use personally every week.

And churches need easier.

But sermon clips are just the beginning

A sermon clip is great.

But your church also needs other simple posts throughout the week.

Nothing crazy. Nothing complicated. Nobody needs to become a full-time influencer for Jesus. Please, let’s not make it weird.

But you do need a rhythm.

Something like:

Post a sermon clip.
Post a quote from the message.
Post an invitation to Sunday.
Post a simple question people can answer.
Post a reminder about what is coming up.

That’s it.

That alone gives your church way more visibility than just posting once every three weeks when someone remembers the Facebook password.

And again, I say that with love.

Mostly.

Your church content does not have to be fancy

This is where a lot of churches get stuck.

They think every post has to be beautiful, branded, deeply profound, and approved by twelve people and the Holy Spirit.

No.

Your content needs to be clear.
It needs to be helpful.
It needs to be consistent.
It needs to sound like your church.

That’s it.

A simple post that actually gets posted will always beat the perfect post sitting in somebody’s Canva drafts.

Every time.

That’s why I created the Church Content Club

I created the Church Content Club because I know churches need to post more, but I also know most pastors and ministry leaders do not have time to sit around figuring out what to post every week.

You need easy content.

You need ideas.

You need templates.

You need something you can open, edit, and post without making it a whole production.

That’s what the Church Content Club is for.

It gives you simple, editable church content you can actually use.

Not content that sounds like a corporate brand manager wrote it.

Not content that takes three hours to customize.

Not content that makes you want to close your laptop and go stress-eat communion crackers.

Just practical church content that helps you show up online.

Start with what you already have

So this week, start simple.

Take your sermon.
Pull a clip.
Grab a quote.
Invite people to Sunday.
Ask one easy question.

That’s content.

And if you want help making the rest of it easier, come join the Church Content Club.

Because your church does need more content.

But you do not have to make it harder than it needs to be.

Join the Church Content Club here: